“the great dream of my life has always been to work for the moral and economic dignity of mankind.”
Designer Brunello Cucinelli ( above & below ) was born into a peasant family in Castel Rigone, a 15th century little hamlet nearby Perugia, in 1953. After obtaining a diploma as building surveyor, he enrolled in the faculty of Engineering but then dropped out. In 1978 he set up a small company and captivated the market with his idea of dying cashmere. Since when he was a boy, he witnessed his father working in an unwelcoming environment and became a close observer of the world, thus developing his dream to promote a concept of work that ensured respect for the human being’s moral and economic dignity.
This is a key element to understand his personality and the success of his business, which Brunello considers not only as a wealth-generating entity, but also as a framework to develop and nurture his dream of a capitalism that enhances the human being. His knowledge of the great figures of the past has always fed his dreams and ideals, but he is always looking ahead towards the distant future, and each action and accomplishment of his is designed to last over the centuries. The Brunello Cucinelli flagship store in Italy ( below ).